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          Brand identity pdf

        1. Kuhlmann, Arkadi and Bruce Philip.
        2. Designing brand identity 6th edition pdf
        3. Launching a company: “We started making neckties so we wouldn't need to wear them anymore.” ING Direct, Arkadi Kuhlmann, Founding CEO. Differentiation.
        4. ARKADI KUHLMANN'S HBA '71, MBA '72, PASSION FOR LIFE.

          5. Designing brand identity 6th edition pdf...

          Arkadi Kuhlmann

          Canadian businessman and writer

          Arkadi Kuhlmann (born October 27, 1946) is an American-Canadian businessman. He is best known as a banker, having been CEO of both ING Direct Canada and ING Direct USA.[1] In July 2012, Arkadi founded his sixth banking startup, ZenBanx, and was as its CEO before selling the business to SoFi in February 2017.[2][3]

          In 2010, he was awarded an honorary Doctor of Laws (LL.D.) from the University of Western Ontario for his contributions to the world of business strategy.[4]

          Early life and education

          Kuhlmann received an Honors B.A.

          in business administration along with an MBA from the Richard Ivey School of Business.[5]

          Career

          Kuhlmann began his career as a business professor shortly after graduating from the University of Western Ontario.[6] He soon gravitated to banking as an assistant director of the Institute of Canadian Bankers, and as a consultant for the bankin